Choosing the right skincare products can be like shopping for jeans and swimwear: time-consuming, overwhelming, expensive and a little soul-crushing. Just like those hopeful denim, and lycra purchases that held so much promise but ended up forgotten at the back of the wardrobe, so too those misleading jars and bottles are sometimes left to languish under the bathroom sink when we don’t see results. Well, that’s all set to change. The era of customised skincare is here. Revolutionary products, like the new release from universkin™, are set to change the way we approach beauty and the health of our skin.
It’s remarkable really, that it’s taken so long for the world to adapt to the needs of billions of different faces. Defining skin through broad categories like dry, dehydrated, combination and oily doesn’t do enough to cater for the variety of complexions out there. Your skin condition is a unique combination of genetics and environmental factors. So, treating them effectively requires a unique approach. Luckily for us, some trailblazing skincare brands, like universkin™, are developing ranges that do away with pigeonholing us by general skin type, to deliver customised skincare solutions that treat your specific skin conditions.
So, what is personalised skincare?
Just like our online experiences can be curated by clever algorithms that understand our preferences, we can now expect the same sort of customisation in other areas of our life. But whereas platforms like Netflix and Spotify aggregate the best of what we want, personalised skincare goes one better: it’s actually tailor-made for us. Imagine a serum or treatment that has been specially formulated to match your individual skin needs. Personalised skincare products are usually created by compounding an effective base with active ingredients. For instance, universkin™ use an evidence-backed combination of hyaluronic acid, omega-3, biomimetic peptides and camelina oil, to which they add up to 3 out of 19 possible active ingredients, hand-selected for their ability to treat your particular combination of skin concerns. With this attention to detail, the chance of seeing improvements in your skin throws over-the-counter products in the shade.
Why is personalised skincare better?
Have you ever admired someone’s skin and asked them what their secret is? Has anyone recommended you a product they swear by? Do you take note of those magazine pages where celebrities share their skincare tips and favourite products? It feels safe to buy stuff that works for other people. But the problem is that it probably won’t work for you. For the very simple reason that your skin is different to theirs. That’s not to say that there aren’t good over-the-counter products out there. It’s just that there’s a big difference between a product that works and a product that works for you. And without a decent skin diagnosis, it’s difficult to sort out which one’s work and which one’s don’t.
But what are the benefits of personalised skincare?
There are some solid reasons why personalised skincare is a good choice:
Better Skin
Personalised skincare focuses on selecting the right ingredients at the right dosage. By choosing active ingredients that will work with your skin and target your problem areas, you should see results.
Save Money
The trial and error method of buying and trying skincare can hurt your hip pocket. Personalised skincare cuts costs by taking the guesswork out of your purchases. You’re likely to arrive at an effective solution, faster.
Less Waste
Let’s face it, consuming more than we need is not a responsible choice anymore. Getting a skin diagnosis to find an accurate skincare solution saves lots of wasted packaging. And choosing a product with active ingredients to keep fresh means you only purchase what you need each time.
Save Time
The tedious task of trawling cosmetic counters is over. Need we say more?
Ok, so how does personalised skincare actually work?
Personalised skincare created to match the exact specifications of your skin sounds like science fiction. But it’s not. It’s science. In fact, personalised skincare puts skincare back in the hands of doctors, dermatologists, chemists and professionals with the knowledge to create effective solutions. To come up with your unique formulation each skincare brand specialising in personalised skincare will have their own process. Some involve facial recognition technology that uses algorithms to detect features and conditions like pigmentation, wrinkles, laxity and redness. While others use a human-led approach based on consultation. The universkin™ approach places emphasis on the doctor-client relationship so your prescription can continue to be adjusted as your skin changes after use.
How do I choose the best personalised skincare brand for me?
Just like those jeans and that swimwear, it doesn’t matter how good you look if you’re not comfortable. When deciding which brand is right for you, make sure you’re as satisfied with their approach for assessing your skin and prescribing your solution, as you are with their products. And don’t be afraid to ask questions. Some things to look for are:
The variety of ingredients to choose from to address your concerns
The quality of the active ingredients and if they’re sustainably sourced
Explanation of the consultation process and who designed it
Whether or not any ongoing care has been included in the process
How can I try personalised skincare?
Improving and maintaining your skin shouldn’t be time-consuming and expensive with disappointing results. Personalised skincare is a great way to effectively treat current skin conditions and to help prevent damage in the future. Get in touch with The Aesthetic Studio to find out more about universkin™.
